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TxAuBib
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Amazon
b18261bf-647e-46d6-ad05-b640114b4b5f
OverDrive
(Reserve ID)
3170820
OverDrive
(Product ID)
TxAuBib
Adams, Scott.
Win Bigly
[Libby eBook] :
Persuasion in a World Where Facts Don't Matter.
Penguin Publishing Group,
2017.
Format: OverDrive Adobe EPUB eBook, Filesize: 9MB.
Format: OverDrive OverDrive Read, Filesize: 9MB.
Format: OverDrive Kindle Book.
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HTML:<b><i>NEW YORK TIMES </i>BESTSELLER<br /> <br /> The <i>New York Times</i> bestseller that explains one of the most important perceptual shifts in the history of humankind</b><br /> <br /> Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created <i>Dilbert</i>” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.<br />  <br /> The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. <i>Win Bigly</i> is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. <br />  <br /> This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
Humor (Nonfiction.)
Psychology.
Nonfiction.
Politics.
Media Type: eBook.
Importer Version: 2014-01-08.01 Import Date: 2021-11-04 17:40:22.
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